Furniture consumers pay attention to mattress details

Bedroom furniture isn't complete without a mattress. And while furniture consumers want their beds to be comfortable, they also care about how their mattresses look. Mattresses might be about comfort above all, but on the salesfloor style is just as important as substance, which is why manufacturers leave no detail—from the border design to the ticking’s touch—to chance. While your sales staff should be prepared to talk about technical points, these mattresses are just as ready to speak for themselves.

	Restonic’s promotionally priced, 70th anniversary ComfortCare™ innerspring line includes a cashmere Euro top plush mattress (shown) that features a RestoFoam™ and Quiltflex™ comfort quilt and a RestoFoam™ and Dunlop latex comfort layer.
	Simmons’ Natural Elite mattresses feature Talalay latex made from biodegradable materials that are resistant to dust mites, mold and mildew; a layer of soy-enhanced base foam; and soy-enhanced foam edge support. Other features include Simmons’ smooth-top EvenLoft construction, a natural knit cover made from wood fibers and a Triton® foundation made from 100 percent sustainable wood and up to 80 percent recycled steel. Pikes Peak (shown) is one of the collection’s four mattress models.
	Englander is going to market with a back-to-basics strategy in an attempt to make the case for two-sided mattresses. Englander’s American Spirit Collection might be promotionally priced, but it provides posh presentation possibilities, with its clean white ticking and woven-basket border. The pillow-top model is shown.
	Natura World’s Eco Transcend mattress features all-natural Talalay latex atop ash wood dual slats for a supportive feel that adjusts to the body’s curves. The removable cushion top is filled with 2 inches of natural latex and a layer of organic Natura Grow Wool™ for a temperature-controlled sleep.
	Sealy has debut its new Posturepedic line, PurEmbrace, at the Las Vegas Market, July 28-Aug. 1. The line features Sealy’s Pressure Relief Inlay system and proprietary, hypoallergenic Smart Latex™. The Angelica Falls model (shown) features a cushion-firm Euro top, microsuede and cotton-weave border, and a lush knit surface.